Not to defend Russia AT ALL (my family is from Ukraine), but it's not just about the uber rich. Normal, everyday people in Russia, the vast majority of whom don't support Putin, are also affected. They have absolutely no access to their money. Imagine going to the bank, and there's no money. Credit cards don't work. You can't buy food or medicine - nothing. I don't think Putin really cares about kids not being able to get their insulin, even Russian kid. But if it stays this bad, his own people are going to try to overthrow him, and they damn well may be able to. That, he does care about.