I was reading about something called "bulletproof coffee," which is coffee with butter in it. Its benefits are, supposedly, increased energy, mental focus, and *weight loss.* Then it occurred to me--you know how we scoff at all the weird/gross things people in Asia and Africa eat "because they're aphrodisiacs"? In the US you just slap a label like "may result in weight loss" on any disgusting thing (coffee with butter melted in it, perhaps) and people will try it. I need to come up with a scam like that.