You call BS? As in I'm bullshitting? Sorry, but I'm not. I don't care if people know I smoke. I'm not embarrassed about it. I, myself don't care for the smell, so I do my best not to smell like it. If I do smell like it, people must assume I picked it up from someone else. People just assume I'm a health fanatic because i'm in excellent shape, and look half my age. I have been a non-smoker for as many years that I have smoked off and on. I like to be considerate of non-smokers, so I don't smoke around them, but it's not because I give a shit if they know I smoke.