I respectfully disagree.. I count calories and use a food scale for accuracy. I eat a mix of healthy, whole foods with a little junky, processed, sugary foods in the mix too. I have lost almost 70 lbs and kept it off for years. You don't HAVE to eat a pristine, all natural, organic diet to lose weight. Some people, like myself, like dessert or fast food or chips sometimes. Just eat less calories and move more ( if possible). Pretty simple.